Aloft’s technology-powered business model combines industry expertise with machine learning, automation, and data analytics to transform residential appraisals. By streamlining traditional processes and expanding into related markets, Aloft empowers professionals to modernize and enhance efficiency in a rapidly evolving industry.
Swipemarket has partnered with Aloft to create a diverse video portfolio that not only attracts a new generation to the appraisal profession but also showcases how Aloft’s innovative approach seamlessly integrates technology into the appraisal process.
Corporate Marketing Videos: Showcasing Vision and Partnerships
Swipemarket created impactful corporate videos that highlight Aloft’s mission and key partnerships, including the Aloft Corporate Vision film, a comprehensive overview of Aloft’s mission to revolutionize residential appraisal through innovation and expertise.
Aloft Vision
Partner Love
The Appraiser Diversity Initiative Film with Fannie Mae highlights their shared effort to increase diversity in the appraisal profession. The Flyhomes testimonial shows how Aloft provides fast, reliable appraisals to support its lending partner.
Aloft Diversity with Fannie Mae
Flyhomes x Aloft
Aloft Recruitment
Swipemarket’s recruitment campaigns showcase Aloft’s culture and vision, uniting appraisers from four generations across its Dallas and Seattle operations.
The portfolio includes a Culture Overview film that highlights Aloft’s innovative environment, alongside individual appraiser profiles of Tiffany and Emilio, offering personal insights into the impact of working with Aloft. These stories inspire forward-thinking professionals to join Aloft’s mission to redefine the appraisal industry.
Appraiser Recruitment
Tiffany | Appraiser Profile
Emillio | Appraiser Profile
Meet the Appriaser
To introduce Aloft’s innovative Appraiser Toolkit to the broader industry, Swipemarket created Meet the Appraiser, a fun and engaging video series celebrating the role of independent appraisers.
This series positions Aloft’s tools as essential for modernizing operations and driving efficiency across the appraisal profession.