BabbleLabs combines cutting-edge deep learning and speech science to revolutionize remote communication. When we partnered with BabbleLabs, they were an ambitious startup with a robust SDK library and a clear mission: leveraging AI to eliminate speech noise and enhance clarity.
Their journey, spanning 2.5 years, included crafting a robust go-to-market strategy that tested both cloud and edge applications. The result? A successful acquisition by Cisco, where BabbleLabs technology became integral to Webex.
Vision Video: A Wonderful World Without Noise
As BabbleLabs prepared to emerge from stealth mode, their primary focus was creating a compelling narrative to resonate with enterprise tech partners. Swipemarket developed A Wonderful World Without Noise, a vision video that encapsulated their mission and set the tone for their brand in the competitive enterprise market.
BabbleLabs Company Vision
From the Founder of BabbleLabs
Swipemarket was part of our team at BabbleLabs for over 2 years – driving various go-to-market campaigns as well as the acquisition of 10k+ users. The team worked diligently with our senior leadership, flexing well with our ever-changing priorities. Our content was really fun to show off, and perhaps most important we had fun making it.
Campaign Success: Testing the Waters with Top-of-Funnel Strategies
BabbleLabs needed to confirm their noise reduction technology met market demands. Our goal was to build trust, drive user engagement, and encourage beta testing. Here’s how we approached it:
ClearCloud Consumer Campaign: Bringing Noise-Reduction to Smartphones Videos
For the initial go-to-market campaign, we introduced the ClearCloud smartphone app, targeting tech-savvy consumers and audiophiles.
The Professor features a zoologist recording a lecture on amusement park rides. This stress test demonstrated the app’s ability to remove noise in challenging environments. Promoted across Meta, it gained traction with smartphone users, video creators, and even wombat enthusiasts, delivering a strong ROI with over 8,000 user downloads at a customer acquisition cost (CAC) of less than $1.
The Professor for ClearCloud
ClearEdge Campaign: Noise-Free Calls, No Matter the Chaos
To introduce ClearEdge technology, we set our sights on IT administrators and developers who needed a reliable solution for background noise during conference calls. The beta software, designed for Windows PCs, was a natural fit for this audience.
One memorable campaign, The Conference Call, highlighted ClearEdge in action. Picture this: a team meeting interrupted by the roar of a lawn mower. With ClearEdge, the noise disappears, and the call goes on uninterrupted. Promoted on LinkedIn, the campaign reached over 100,000 developers and product managers at top companies like Zoom and Cisco.
Conference calls proved to be the perfect fit for BabbleLabs’ noise reduction technology. This focus paved the way for its acquisition by Cisco, where it now powers Webex and ensures crystal-clear communication for over 39 million users every day.
Conference Mayhem for ClearEdge