BabbleLabs uses the latest ideas in deep learning and speech science to revolutionize the remote speech experience. When we connected with BabbleLabs, they were a budding startup armed with a robust SDK library and a straightforward mission: using AI to clear up speech noise.
After 2.5 years as a startup, and a robust go to market strategy that tested both cloud and edge applications, BabbleLabs was purchased by Cisco for integration into Webex.
A Wonderful World without Noise.
As BabbleLabs they geared up to step out of stealth mode, their primary goal was to express their business vision in a way that resonated with potential partners in the enterprise tech realm.
BabbleLabs Company Vision
From the Founder of BabbleLabs
Swipemarket was part of our team at BabbleLabs for over 2 years – driving various go-to-market campaigns as well as the acquisition of 10k+ users. The team worked diligently with our senior leadership, flexing well with our ever-changing priorities. Our content was really fun to show off, and perhaps most important we had fun making it.
Testing the Waters.
Our next goal was to confirm if our noise reduction technology matched what the market wants. In today's tech world, this means getting lots of users. To build trust and get people to try our beta technology, we used a strategy similar to how popular brands run their campaigns.
ClearCloud Comsumer
For our initial go-to-market campaign, we focused on the ClearCloud smartphone app, aiming to attract tech enthusiasts and smartphone users for app downloads and testing on video footage.
"The Professor," features a test where a zoologist demonstrates noise removal after recording a lecture on amusement park rides. Promoted across Meta to consumers and audiophiles, the campaign aimed to highlight the app's capabilities in diverse and challenging environments.
ClearEdge Conference
In our second go-to-market strategy for ClearEdge technology, the emphasis was on engaging IT administrators and developers to download and test the beta edge software on their Windows PCs.
"The Conference Call" is another a stress test involving a lawn mower interruption during a conference call. The campaign was advertised on LinkedIn, which allowed specific targeting of developers and product managers within larger enterprises with communication platforms, such as Zoom and Cisco.
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