Swipemarket has been a trusted partner to Clari since its earliest days—when the company was operating out of a garage. Today, Clari is a leader in the emerging Revenue Operations category, valued at over $1 billion with a team of more than 800 employees worldwide.
Clari’s platform combines artificial intelligence and automation to optimize sales performance and drive revenue growth, transforming how businesses manage their sales processes. Together, we’ve supported Clari’s growth with creative storytelling and impactful campaigns that amplify their mission.
Building a World-Class Team
Recruitment was a critical strategy for Clari as it scaled its operations. To arm the startup with the best talent Silicon Valley had to offer, Swipemarket created a main culture video alongside fun, targeted films for each business function.
Clari Culture
After Clari’s Series A, attracting and retaining top-tier talent became their most important initiative. In 2013, we produced the Clari Culture portfolio, a series of videos that showcased the company’s mission, values, and team spirit. This format became a blueprint for Swipemarket startups worldwide, helping companies communicate their unique culture to potential recruits.
Conferences and Customers
Swipemarket partnered with Clari to bring their conferences and customer marketing initiatives to life, cementing their leadership in the Revenue Operations category.
Exceed at Levis
The Exceed Conference brought Clari customers together to engage with the platform and its community. Set in the iconic Levi’s Stadium, the event featured industry-leading insights alongside appearances by Hall of Fame NFL players, showcasing Clari’s claim in the Sales Operations space.
GenR and Club CRO
For Clari’s Generation Revenue (GenR) virtual conference, we developed the Club CRO series. This campaign heroized Chief Revenue Officers, showcasing their unique lifestyles and quirks while highlighting how Clari’s platform empowers them to drive success in Revenue Operations.
Clari At Work
To keep Clari’s brand engaging and relatable, Swipemarket created the episodic comedy series Clari, At Work. These fun episodes feature Clari employees navigating retreats, attending Dreamforce, and celebrating the holidays, blending humor with authenticity to reinforce Clari’s culture and brand identity.