Lightboards
Elevate customer and prospect understanding with an authentic format that captivates and converts.
Why Video?
Video is a powerful marketing tool that boosts engagement, improves retention, and increases conversion rates—by up to 80% on landing pages.
80%
Of consumers recall a video they’ve watched in the past 30 days.
95%
Of a message is retained via video, compared to 10% when reading text.
80%
The average increase in conversion rates on landing pages with video.
The Lightboard is a turnkey format ideal for conveying complex technical concepts. This flexible medium supports a variety of use cases, including best practices, product education, and customer success stories.
Development
Together, we’ll craft a 3 to 6-minute script conveying a key topic, such as IOT Security at the Edge, and develop a simple graphic that enhances clarity.
Pre-Production
Swipemarket sets up a temporary lightboard studio at your office, like we did at Obsidian, ensuring optimal lighting to deliver a professional result.
Production
Swipemarket films on cinema cameras with a crew of three to four. Four to five lightboard videos and promos are filmed in one production single day.
Edit
Each video undergoes editing, during which the content is polished and the image is flipped horizontally for the correct orientation.
Social Promos
Promotional shorts are developed for employees to share on their social media. These direct their networks to a more extensive video on your website.
Create What’s Next
Ready to bring your vision to life? Contact us today to explore how Swipemarket can transform your brand and help you achieve your goals.