Babblelabs
A Noise-Free World
BabbleLabs uses deep learning and speech science to transform remote communication. Initially an ambitious startup with a strong SDK library, they aimed to use AI to reduce speech noise and improve clarity. After 2.5 years and a solid go-to-market strategy testing cloud and edge applications, they were successfully acquired by Cisco, integrating their technology into Webex.
Vision : A Wonderful World Without Noise
As BabbleLabs prepared to emerge from stealth mode, their primary focus was creating a compelling narrative to resonate with enterprise tech partners.
We developed a vision video that encapsulated their mission and set the tone for their brand in the competitive enterprise market.
From the Founder of BabbleLabs
Swipemarket was part of our team at BabbleLabs for over 2 years – driving various go-to-market campaigns as well as the acquisition of 10k+ users. The team worked diligently with our senior leadership, flexing well with our ever-changing priorities. Our content was really fun to show off, and perhaps most important we had fun making it.
Campaign Success: Testing the Waters with Top-of-Funnel Strategies
BabbleLabs needed to confirm their noise reduction technology met market demands. Our goal was to build trust, drive user engagement, and encourage beta testing. Here’s how we approached it:
ClearCloud Consumer Campaign: Bringing Noise-Reduction to Smartphones Videos
For the go-to-market campaign, we launched the ClearCloud app for tech-savvy consumers and audiophiles. The Professor featured a zoologist discussing amusement park rides, showcasing the app's noise reduction in challenging settings. Promoted on Meta, it attracted smartphone users, video creators, and wombat enthusiasts, achieving over 8,000 downloads with a customer acquisition cost (CAC) under $1.
The Professor for ClearCloud
ClearEdge Campaign: Noise-Free From the Edge
For ClearEdge technology, we targeted IT administrators and developers to deploy and test the software on their Windows PCs through LinkedIn. This creative reached over 100,000 developers and product managers from companies like Zoom and Cisco. BabbleLabs’ noise reduction technology proved ideal for conference calls, leading to its acquisition by Cisco, which now powers Webex for over 39 million daily users.
Conference Mayhem for ClearEdge