How we help Tecton
Tecton makes it easier and faster to turn raw data into AI-ready context, removing bottlenecks and empowering teams to build better models. Tecton looks to Swipemarket to create impactful campaigns and content that connect with AI teams and highlight their innovative platform.
AI Coding Block
Our first campaign with Tecton addresses the common tension between product teams and engineers that can slow down progress. The campaign features a Silicon Valley-style sketch asking: Can an engineer and PM overcome their differences to move ahead?
Coding Block | Full Episode
Coding Block | 30 Second Ad
Making LLMs Smarter
The second installment examines the challenge of supplying LLMs with rich, contextual data to enhance business utility. Tecton streamlines this by surpassing basic RAG architectures, optimizing LLMs with improved data.
Smarter LLMs | Full Episode
Smarter LLMs | 60 Second Ad
Tecton 1.0 Webinar
For the launch of Tecton 1.0, Swipemarket helped produce a series of virtual segments designed to connect with both customers and prospects. The campaign featured a personal, engaging promo featuring Tecton technology evangelist Alex Gnibus, crafted to feel authentic and relatable, as though she produced it herself.
Tecton 1.0 | Webinar Promo
Virtual Customer Testimonials: Atlassian and Coinbase
Customer testimonials are critical in B2B marketing, offering authentic insights that resonate with prospects and build trust. While on-location filming is ideal, Swipemarket adds value by seamlessly managing virtual production, from preparing customers and providing equipment to guiding interviews for relatable, impactful content.
Tecton x Atlassian Webinar Segment
Tecton x Coinbase Webinar Segment