Silver Peak revolutionized SD-WAN by delivering a more agile and efficient approach to networking. Their innovative Software-Defined Wide Area Networking platform redefined how businesses manage their network connections, enabling seamless traffic routing across multiple locations with unmatched performance.
After four years of collaboration and over 60 campaigns covering brand, solution, customer stories, and technology, Silver Peak was acquired by Hewlett Packard Enterprise for $925 million. Today, Swipemarket continues to craft compelling SD-WAN and networking stories under the HPE Aruba Networking umbrella.
Silver Peak’s Vision and Solution Explained
Swipemarket partnered with Silver Peak to create cinematic documentary-style films that showcased the company’s vision and solutions. Narrated by executives, these videos offered prospects an engaging look at how this San Jose-based technology disruptor reimagined networking.
SD-WAN Vision
Meet David Hughes and the Silver Peak management team as they unveil a groundbreaking approach to networking—using software to replace costly dedicated MPLS lines between offices, creating a faster, more flexible network.
Edge Connect
The Unity Edge Connect platform simplifies network management with centralized control, real-time visibility, and intelligent orchestration, ensuring optimal performance and agility.
High Performance Customers
Silver Peak’s customer stories validated their SD-WAN solution across industries, company sizes, and personalities. These testimonials, featuring real IT heroes, proved invaluable from top-of-funnel awareness to sales team communications.
Streamlining Connectivity for Harley Davidson
High-Performance Networking for Shelby American
Modern Connections for Nuffield Health
Filling the Funnel
Silver Peak leveraged demand generation and account-based marketing systems to fuel its growth, supported by over 100 expertly produced videos. From engaging lightboard films that simplified complex concepts to the SD-WAN Report, a branded news series that established thought leadership, these assets played a pivotal role in educating prospects, building trust, and driving conversions across the sales funnel.
Lightboard Films
Swipemarket produced over 30 lightboard films for Silver Peak, visually breaking down complex concepts with dynamic illustrations. These engaging videos spanned solutions, use cases, and integrations, making technical content more accessible and impactful for a wide range of audiences.
SD-WAN Report
Silver Peak’s SD-WAN Report positioned the company as a thought leader in the SD-WAN category. This branded news series not only showcased Silver Peak’s expertise but also served as a hub for promoting other marketing assets within their demand generation pipeline.